The Easter candy of my youth was chocolate eggs. So, it was surprising to me to learn that the creator of Jelly Belly was a German immigrant. I always thought of these bean-shaped candies with the most unusual flavors and bright colors as very American.
I had planned to recommend the tour of the Jelly Belly factory as a fun Easter activity. But the production is on hold for 3 weeks (until April 23rd, 2025). You might think that the Easter Holiday would be the last time of year when they would stop production to clean. We took the tour last week anyway. And even though the factory was not producing, we paid the full admission of $8. Again, you might think ….. This is a self-guided tour with videos informing you throughout the walkway. They also added some interactive stations with video games and Ronald Reagan memorabilia. Reagan is the President who brought Jelly Belly to the nation’s attention. Jelly Belly is very appreciative.
I did enjoy the factory setting as I am a fan of production line equipment – like Boichik Bagels and Cocohodo. I can also appreciate that everything got a good cleaning, for the next flavors of jelly beans. And, we were able to admire the large, shiny vats used to polish the beans – you got a very clear view of the entire factory as you walked the glassed-in walkway one story up.
The kids might enjoy the little train ride across the parking lot to the museum. The museum is included in the admission. There are a lot of photo opps here. The end is currently a big Easter blow-up art scene. I do think the artwork created out of jelly beans is impressive. We admired Harry Potter and Star Wars characters at the factory entrance.
Wishing you a Happy Easter (if you celebrate).
The Jelly Belly factory is located at 1 Jelly Belly Lane, Fairfield. Tours are $8 per person, $4 for children ages 3-17, free for under 2-year-olds. The self-guided factory lane tours and museum experience is open from 9:15 am to 4 pm daily, 7 days a week. I’d advise you to check their calendar for special events and closures before you go.
What is your favorite jelly bean flavor?
I am not affiliated with Jelly Belly.